Founders think they understand the market. They build. They launch. They hear "we don't need this." Too late.
Synthetic population. AI agents that remember, communicate, change opinions, influence each other. Throw your idea in — watch what actually happens.
"We don't need this."
Weeks spent on a client's website redesign. Certain it solved their problem. Thirty minutes of presentation.
That was the whole conversation.
Classic Founder Effect — my bias became my product.
In genetics, when a small group founds a population, their blind spots are inherited by all descendants.
Same with products — founder bias becomes features.
Synthetic population simulation.
AI agents with memory, opinions, and social connections. They don't know they're being observed. They respond to your product like real people would.
500+ agents that think, remember, decide
Each agent has personality, beliefs, and social connections. They form opinions, change their minds, and influence each other. Emergent behavior — not scripted responses.
Three layers of human simulation
Genome: inherited traits. Memome: beliefs transmitted through social interaction. Phenome: current state responding to context. Modeled on decades of social science research.
Fast-forward, real-time, intervention
Watch 5 years pass in minutes. Observe every interaction in real-time. Inject events and watch the cascade. Run Monte Carlo simulations for statistical confidence.
See what you're missing
The simulation reveals objections nobody mentioned, adoption patterns nobody predicted, failures nobody saw coming. Your bias — exposed before it costs you.
Not a prediction. A map.
Where it gets stuck
Who misunderstands your product
What you didn't account for
Who loves it for the wrong reason
Current methods don't work.
We're building this.
Join the waitlist to get early access when we launch.